Beauty Industry, Beauty Launches

Amway Releases Second Edition of The Nutrilite Story

The book chronicles the journey of Nutrilite's founder.

Author Image

By: Jamie Matusow

Editor-in-Chief

Nutrilite is celebrating its 80th anniversary, and has released the second edition of The Nutrilite Story: Past, Present and Future.

The book’s first edition was released five years ago. It chronicles the journey of Nutrilite Founder Carl Rehnborg, as he launched what is now the world’s number one selling brand of vitamins and dietary supplements (according to Euromonitor’s research).

The book’s second edition features an additional five chapters, about the company’s tremendous growth from 2009 to 2014. This growth reflects advancements in research that drive innovative product development, investment to expand global manufacturing capabilities, and the unique global agribusiness approach that supports Nutrilite organic farms.

Amway Co-Founder Rich DeVos says that without the Nutrilite story, there would be no Amway story.

“When Jay Van Andel and I became Nutrilite distributors in 1949, we knew the product and the plan were something special,” DeVos said. “In this (new) book, Dr. Sam Rehnborg shares the remarkable story of Nutrilite, from Carl Rehnborg’s pioneering work in developing the multivitamin to how the Nutrilite brand helps millions achieve optimal health through Amway today.”

The book is written by Dr. Sam Rehnborg, Carl’s son and president of the Nutrilite Health Institute. It retails for $9.99 USD in eBook format and is available from online vendors globally, including Vook, Amazon, Apple, Barnes & Noble, Kobo, Samsung, Google Play and Baker & Taylor.

Proceeds from sales of the book benefit the Nutrilite Power of 5 Campaign, which partners with nonprofit organizations to provide nutritional supplements to malnourished children through Nutrilite Little Bits, a one-gram nutrient powder packet containing 15 vitamins and minerals.

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters